Menu
Media

BBC Sets Olympic Viewership Records, Drawing 102.3 Million Unique Browser Sessions

Coverage on mobile saw the BBC deliver "record-breaking coverage for the recently-concluded 2016 Olympic Games," according to Tim Skinner of TELECOMS.com. The BBC said that 102.3 million unique global browser sessions "made use of BBC Sport’s coverage of the games in Rio," across its full suite of broadcasting services -- from the BBC Sport website and app, through to digital TV services, red button coverage and its new 360-degree video service for some events. Of the 100 million browser sessions, 68.3 million came from within the U.K., "vastly outweighing the performance of BBC broadcasting during the 2012 Olympic Games in London," which reached 39 million. The BBC went on to confirm that 29.3 million browsers "tuned in to BBC Sport’s live online coverage, either via the website or the app." The broadcaster confirmed that of the 29.3 million unique users of its service, just under half (14 million) tuned in using "a mobile platform of some sort" (TELECOMS.com, 8/24).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/08/25/Media/BBC-Olympics.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/08/25/Media/BBC-Olympics.aspx

CLOSE