Arsenal goalkeeper Petr Cech "signed an endorsement deal with Puma, bringing his nine-year association with adidas to an end." The former Czech Republic keeper, who announced his int'l retirement in July, "will become the lead Puma goalkeeper in the Premier League" (SPORT INDUSTRY, 8/24).
Following a three-season partnership, French Division 1 handball side Tremblay has renewed its deal with kit supplier Hummel. The two have agreed on a four-season extension for Hummel to be the kit supplier of the club’s professional and amateur teams (Tremblay).
The German Football League (DFL) and Bundesliga Foundation are renewing their partnership with German Sports Aid Foundation until '19 and additionally strengthening their long-standing collaboration (Bundesliga).
Northern Irish hockey club Belfast Giants secured its biggest re-signing of the season as ferry company Stena Line announced that it will remain the ice hockey team’s title sponsor in '16-17, for the sixth successive year (Belfast Giants).
Bundesliga side Hamburg SV "has agreed to a new partnership: with chips brand Pringles." The deal "will initially run for three years." As part of the agreement, Pringles "will issue Hamburg SV cans, which will be available at games." In addition, Pringles "will receive digital ad presence." Pringles also secured licenses to four other German football clubs: Borussia Dortmund, Werder Bremen, Schalke and 2nd Bundesliga club VfB Stuttgart (SPONSORs, 8/24).
Second Bundesliga club 1860 Munich renewed its partnership with sports betting provider Tiplix. The club did not release financial terms of the one-year extension (1860 Munich).
