Menu
Marketing and Sponsorship

Argentine Club Boca Juniors Weighing Stadium Rights Deal With Chinese Firm

Argentine first division side Boca Juniors' Bombonera stadium "could be named after a Chinese business," according to LOS ANDES. Club President Daniel Angelici confirmed that Boca Juniors "is considering a million-dollar offer to change the name." Though it was not revealed which brand "could have its name on the stadium," it has emerged that the naming rights partner would pay from $5M-$10M per year "and the contract would extend" to at least '27. Angelici: "I will meet with them to listen to the proposal and afterward I will analyze it with my colleagues from the board to see what is the best option" (LOS ANDES, 8/24). In Buenos Aires, Leandro Contento reported Angelici is "seriously considering the possibility of changing the name" of the Bombonera "in exchange for a sum that would exceed how much the club would earn from selling half its players." The $5M-$10M annual sum "would cover a third of the cost to build a new stadium for 75,000 spectators." Angelici, "however, will not have the last word." His tenure as president is scheduled to run until '19, and with the possible naming rights agreement continuing long after that point, "the topic will have to be addressed -- and eventually approved -- by the Assembly of Representatives" (OLÉ, 8/24).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/08/25/Marketing-and-Sponsorship/Boca-Juniors.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/08/25/Marketing-and-Sponsorship/Boca-Juniors.aspx

CLOSE