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Marketing and Sponsorship

Argentine Club Boca Juniors Weighing Stadium Rights Deal With Chinese Firm

Argentine first division side Boca Juniors' Bombonera stadium "could be named after a Chinese business," according to LOS ANDES. Club President Daniel Angelici confirmed that Boca Juniors "is considering a million-dollar offer to change the name." Though it was not revealed which brand "could have ...

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Sue Bird and Dawn Porter talk upcoming doc, Ricardo Viramontes of UNINTERRUPTED and NBA conference finals

This week’s pod comes to you from 4se where SBJ’s Austin Karp is joined by basketball legend Sue Bird and award-winning director Dawn Porter as the duo share how their documentary, Power of the Dream, came together and what viewers can expect. Later in the show ,Ricardo Viramontes of The SpringHill Company/UNINTERRUPTED talks about how LeBron James and Maverick Carter are making their own mark in original content. Plus SBJ’s Mollie Cahillane joins the pod to add insight into the WNBA’s hot start and gets us set for the NBA Conference Finals.

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