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Bundesliga Side Eintracht Frankfurt Partners With Car Dealership BMW Euler

Bundesliga side Eintracht Frankfurt unveiled car dealership BMW Euler "as a new partner" ahead of the '16-17 season, according to SOCCEREX. The dealership "replaces former sponsor Alfa Romeo as the official automotive partner of the club in a one-year agreement." BMW Euler "previously sponsored Eintracht" from '08-13. The company "will benefit from pitchside advertising at the club’s Commerzbank Arena" and hospitality opportunities during matchdays (SOCCEREX, 8/17).

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