Crystal Palace Announces Partnership Deal With New Amsterdam Vodka

EPL side Crystal Palace announced a new partnership deal with spirit brand New Amsterdam Vodka, making the U.K.’s fastest growing vodka brand an official partner of the club. The partnership will see New Amsterdam Vodka make its debut in football and become a member of a select group of brands to be seen across the new matchday digital content platform at Selhurst Park. Through this multi-platform agreement, New Amsterdam will engage fans via a consumer campaign that will include promotions, consumer events and global awareness. This is the third new partner to join the club in the last couple of weeks (Crystal Palace).