Chinese Food Packaging Company ORG Takes Controlling Stake In Ligue 2 Side Auxerre

With Chinese money having "taken positions in big league Italian and English clubs, France has attracted more Chinese interest with ORG Packaging having bought a controlling 60% stake" in Ligue 2 side AJ Auxerre for €7M ($7.8M), according to Paul Nicholson of INSIDE WORLD FOOTBALL. ORG is a Chinese food and beverage packaging products company, and "acquired its stake from the club’s majority shareholder AJAXXL Capital SA, owned by the Limido family." ORG has been "expanding its investment positions in football and sports." Last year, Beijing-based ORG "signed a partnership contract with Delaware North Companies" to promote the NHL Boston Bruinsin China. It is "also an investor in Sport8, a start-up founded by media commentator Huang Jianxiang, and Wesley Sneijder." ORG also "handles Red Bull and Tsingtao Beer sports sponsorship deals" (INSIDE WORLD FOOTBALL, 8/11).