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Marketing and Sponsorship

Marketplace Roundup: Serie A Side Torino Extends Shirt Deal With Suzuki

Serie A side Torino extended its shirt sponsorship deal with Japanese car brand Suzuki for the '16-17 season. Suzuki has been a partner of the club since the '13-14 and become its shirt sponsor last year (FC Torino).

Asian-facing sports betting operator TLCBET announced it will become the official betting and gaming partner of EPL side Middlesbrough. The partnership will see TLCBET’s brand appear on pitch-side LED advertising, the official club website and social media channels (SportQuake).

Electric GT Championship "confirmed a technical partnership with Pirelli" to develop its race tires for the series. It will be the first time that both slick and wet tire compounds "are supplied specifically for electric race cars." Pirelli "will become a key technology partner for the EGT Championship, with the 20 identical race-prepared Tesla Model S version P85+ cars set to get going in 2017" (ELECTRIC AUTOSPORT, 8/4).

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SBJ Morning Buzzcast: May 3, 2024

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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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