Chocolate Brand Milka Restructures Winter Sports Sponsorships, Returns To Ski Jumping

Chocolate brand Milka "has decided to restructure its winter sports sponsorships and will return to ski jumping," according to Holger Rehm of SPONSORs. Milka will return as an official main sponsor of this year's Four Hills Tournament ski jumping event, which kicks off in Oberstdorf, Germany, in late December. The last time Milka had that designation was during the '09-10 season. Milka, which is part of Mondelez Int'l, agreed to a deal with Four Hills Marketing partner Infront Sports & Media. The contract will run for at least two years. The price for a main sponsorship is around €1M ($1.1M), but with customary discounts Milka is said to pay around €700,000 ($776,000) per season for the package. Milka will receive logo presence at all four events and a hospitality package. At the New Year's ski jumping event in Garmisch-Partenkirchen, Germany, Milka's logo will also be featured on the athletes starting bibs (SPONSORs, 8/7).