Juventus Signs Two-Year Extension With PepsiCo, Also Extends With Balocco

Serie A side Juventus signed a two-year extension with PepsiCo, according to SOCCEREX. Juventus will continue its association with PepsiCo-owned Gatorade and snack brand Lay's. Juventus players will be used in domestic Gatorade advertising campaigns, while Lay's branding "will be visible through pitch side advertising boards and in the bars and hospitality areas" at Juventus Stadium. Juventus has "been busy on the commercial front in the close season." It signed a three-year partnership with EA Sports and a two-year extension with Carlsberg. In addition, UBI Banca has become the club's official bank and it renewed its longstanding deal with global insurance firm Willis Towers Watson. Juventus this week confirmed a one-year tie-up with bookmaker Sisal Matchpoint (SOCCEREX, 8/3). Juventus and confectionary brand Balocco renewed their partnership on Wednesday. Balocco will remain an official partner of the club through the '18-19 season (Juventus).