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Marketing and Sponsorship

News UK Partners With Tabcorp To Launch Sun Bets Gambling Brand

News UK "partnered with Australian gambling firm Tabcorp to launch Sun Bets, an online betting platform for The Sun," according to Shona Ghosh of CAMPAIGN LIVE. Sun Bets "launches with a multimillion pound campaign created by News UK's in-house agency, Pulse Creative, and fronted by ex-England player and pundit Ian Wright and racing journalist Matt Chapman." Wright and Chapman "will appear on a weekly Sun Bets blog and video on major sporting events." The campaign "spans print, digital, radio and TV." It launches on Aug. 6 "to coincide with the start of the Premier League" (CAMPAIGN LIVE, 8/3).

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