Channel 4's 'We're The Superhumans' Ad Has Already Generated 1.26 Million Shares

Channel 4's "We're the superhumans" is "already the second-most-shared Olympics-related ad of all time on social media, despite only being launched three weeks ago," according to Omar Oakes of CAMPAIGN LIVE. The ad, which features "a litany of disabled athletes and performers doing extraordinary things," has generated 1.26 million shares across social media since its release on July 14. According to data from Unruly, "We’re the superhumans" is the second-most-shared ad of all time, behind Procter & Gamble's "Best job" ad in '12 which has been shared 2.45 million times. It is well ahead of the second-most-shared ad this year, Under Armour's "Rule yourself" featuring American swimmer Michael Phelps, which has had 308,000 shares. P&G, whose spots have topped Unruly’s most-shared charts at the last two Summer and Winter Olympics, currently holds fourth, with its "Strong" video attracting 180,725 shares. Nike was the only advertiser to have two videos in the top 10, with "Unlimited Serena Williams" and "Unlimited future" in seventh and 10th, respectively (CAMPAIGN LIVE, 8/3).