Marketplace Roundup: France's Ligue 2 Unveils New Visual Identity
France’s Ligue 2 unveiled its new visual identity last Thursday ahead of the opening weekend of the ’15-16 season. The identity was designed by London-based Radiant Studios, the agency behind the Champions League design, and emphasizes the league’s new title sponsor Domino’s. The new look of the league includes match media (scores, statistics) and new theme music (LFP).
NEW TIRES: Bundesliga side FSV Mainz "has agreed to a new sponsorship deal" with U.S. tire company Cooper Tire. As part of the three-year deal, Cooper Tire "will become the club's official tire partner until the end of the '18-19 season." The company will also receive ad space on LED boards. It is "not yet known if the new deal will have any impact on the club's partnership with Nexen Tire." The tire brand "is still listed on the club homepage as 'Business Partner'" (SPONSORs, 7/28).
PLAYING GAMES: EPL side Crystal Palace announced that EA Sports will be the club’s official video game partner for '16-17, which includes the sponsorship of all junior shirts throughout the season.
The EA Sports brand will appear on the club’s academy shirts and the junior sizes that will be on sale from the club store (Crystal Palace).
IN THE CLOUDS: Scuderia Toro Rosso and hybrid cloud data protection company Acronis, which partnered ahead of last week's Hungarian Grand Prix, announced the extension of the agreement to a new long-term partnership. The Acronis logo, which was already visible on the STR11 cars in Budapest, will continue to be on the team's cars and its drivers' race suits, signifying Acronis' commitment to the team through providing the latest technology to protect Toro Rosso's IT infrastructure (Acronis).
COMPRESSION PARTNER: Performance sports brand 2XU has become the official compression partner to Premiership and European Rugby Champions Cup winner Saracens.
Under the terms of the two-year agreement, squad members will be kitted out for training and playing in a range of 2XU’s compression products (SPORT INDUSTRY, 7/29).
