Marketing and Sponsorship

Premier League Hunting For Global Media Agency

7.29.2016

The Premier League has "begun a review of its global media planning and buying requirements as it looks to build its brand through advertising after splitting with its headline sponsor Barclays," according to Omar Oakes of CAMPAIGN LIVE. The league appointed its first ad agency this year, Rainey Kelly Campbell Roalfe/Y&R, and "is now looking for a media shop to plan and buy campaigns in different markets." It is understood the Premier League is "handling the media review directly." The Premier League had originally planned to launch a campaign to "coincide with the start of the new football season in August, but it is understood this will now not happen until January." A spokesperson for the Premier League "declined to comment" (CAMPAIGN LIVE, 7/28).

PREVIOUS Backlash Continues Against Olympic Rule 40 Silencing Unapproved Sponsors NEXT Samsung Launches French Olympic Campaign Looking For Fan Support

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 17, 2024

May 17, 2024

Brazil's big win; Leonsis looks for scale; breaking down the big categories for Sports Business Awards and remembering Eddie Gossage

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

May 15, 2024

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast May 15 2024 The Big Get Brian Herbst

12 mins

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/07/29/Marketing-and-Sponsorship/PL-Global-Media-Hunt.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/07/29/Marketing-and-Sponsorship/PL-Global-Media-Hunt.aspx