The winners of this season's Betfred Cup will pocket £200,000 ($263,000) in prize money, according to Colin Paterson of the Scotland DAILY RECORD.
Details of how the £1.8M ($2.4M) prize pot "will be broken down" was revealed on Monday. A "significant six-figure sum is on offer to the team which triumphs at Hampden in November."
The League Cup "was given a summer makeover with Betfred announced as its new sponsors and BT Sport agreeing a broadcasting rights deal." A total of £1.4M ($1.8M) will be paid out in prize money with £420,000 ($560,000) set aside for clubs whose ties are selected for live TV coverage.
As well as the prize money for winning, the successful club will also earn a £30,000 ($39,000) live TV payment and a "share of the gate receipts on top of what they have made at the turnstiles throughout the competition."
The runner-up will be rewarded to the tune of £100,000 ($131,000) and receive a live TV payment of £30,000 as well as its portion of the gate receipts. One Scottish Professional Football League club source said that the money on offer for finishing bottom of the group "is double what clubs received if they went out in the first round last season" (DAILY RECORD, 7/25).
