Menu
Media

Repucom Report Reveals Formula E Has 4% Of F1's TV Audience

Data from research firm Repucom revealed that Formula E, the auto racing series which features electric cars, "had just 4% of the cumulative global television audience of Formula One in its inaugural season," according to Christian Sylt for FORBES. The second season of Formula E "wrapped up earlier this month with a race in London which crowned Renault e.dams driver Sebastien Buemi the champion." It "took place just one week before F1’s British Grand Prix so comparisons were inevitable." A Repucom report compiled in December compares the TV exposure of F1’s '15 season with that of Formula E’s debut "which began in September 2014 and ended in June last year." It reveals that Formula E’s cumulative TV audience came to 61.5 million "which is 24.6 times less than the 1.5 billion who watched F1." Repucom’s audience total is cumulative, meaning that viewers "are counted separately each time they watch a broadcast." According to Repucom, in Formula E’s first season, "the average cumulative audience across each of its races came to 6.1 million compared to 79.6 million for F1." The contrast "is all the more stark given that Formula E had 11 races compared to 19 in F1." The most-watched Formula E race "was the finale in London which consisted of two rounds one day after another and had a cumulative audience of 9.8 million" (FORBES, 7/18).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/07/19/Media/Formula-E.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/07/19/Media/Formula-E.aspx

CLOSE