Menu
Marketing and Sponsorship

Scottish Rugby Makes Craft Gin Brand Eden Mill Its First Official Gin Partner

Scottish Rugby announced a new partnership with Eden Mill, Scotland’s first single-site distillery and brewery, which will become the governing body’s first ever official gin partner. Eden Mill will also become the official gin of Glasgow Warriors and Edinburgh Rugby, appearing and supporting the clubs throughout the season with on-site bars at games. The four-year partnership will be officially unveiled at Scotland’s opening Autumn Test match against Australia on Nov. 12 at BT Murrayfield. The Scottish craft gin brand will be on site at all matches in the stadium grounds with a pop-up gin bar and Airstream trailer on matchdays. The partnership will also include exclusive offers for fans, content and brand presence during matches, as well as interaction on the club’s digital and social media platforms (Scottish Rugby).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/07/14/Marketing-and-Sponsorship/Scottish-Rugby.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/07/14/Marketing-and-Sponsorship/Scottish-Rugby.aspx

CLOSE