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New Female Athlete-Focused Agency Emerge Sports Management Signs Three Athletes

Emerge Sports Management has been created to work with talented female athletes to enhance their off-the-field marketing, communications and commercial success. The new agency will work with a select group of athletes to develop their marketing and PR strategies that, aligned with their sporting success, will help build their profile and awareness and create new commercial opportunities, enhancing their long-term commercial potential. The company already signed its first three athletes and supported each with the creation of individual brands, websites, show-reel videos and lifestyle photography. England Lioness, vice captain and Arsenal Ladies midfielder Jordan Nobbs was one of the first athletes to join Emerge, alongside Commonwealth Games judo champion and multiple British champion Nekoda Davis and four-time para-canoeing world champion Emma Wiggs. The new company is a partnership between established sports marketing agency 100AND10% and specialist finance experts and investment group ESRG Sports and Leisure (Emerge Sports Management).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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