Queensland Cricket announced that Australia’s largest member-based financial services provider CUA agreed to a sponsorship deal to be the principal partner of the Brisbane Heat in the T20 Big Bash League.
The three-year sponsorship agreement will see CUA featured prominently on the Heat men’s and women’s playing and training uniforms in the BBL and Women's BBL.
It will be a premier partner of Queensland Cricket, principal partner of the Brisbane Heat and major partner of the WBBL Brisbane Heat (Brisbane Heat).
BETDAQ DEAL: League One side Charlton Athletic named BETDAQ as its new shirt sponsor ahead of '16-17 season.
The betting exchange company signed a three-year deal to become principal partner of the football club.
The partnership will see BETDAQ’s logo featured on the front of the club's new home and away strips for '16-17. BETDAQ will create unique offers and markets for Charlton fans and the firm's branding will be visible at The Valley and on all of the clubs’ media backdrops (Charlton).
NAPOLI EXTENDS LETE DEAL: Serie A side Napoli agreed to a one-year extension "with longstanding shirt sponsor Lete." The new deal "will take the Italian spring water producer’s relationship with the Serie A club to a 12th straight year." Terms of the extension "are unknown but it is believed to be on similar terms to the previous agreement," which was worth €5M ($5.5M) per season. Lete "will continue to be the club’s main sponsor and the sole logo on the shirt" when it plays in European competitions. However, it "will be joined by Naples-based pasta company Garofalo in domestic games" (SOCCEREX, 7/7).
NEW EYEWEAR: Luxottica Group "revealed that its sunglasses brand Ray-Ban signed a sponsorship agreement with Ferrari." The high-profile sponsorship of Scuderia Ferrari was unveiled during the F1 weekend in Silverstone, U.K. As part of the sponsorship, the Ray-Ban logo will appear on SF16-H Ferrari’s Formula One car livery (MOODIE DAVITT REPORT, 7/8).
MARKETING BRIEFS ...
Bundesliga club TSG Hoffenheim agreed to a new sponsorship deal with cleaning product seller Prowin. As part of the deal, the company will receive logo presence in camera view and a hospitality package. The two-year deal will run until the end of the '17-18 season (TSG Hoffenheim).
Second Bundesliga club Fortuna Dusseldorf renewed its partnership with betting company Tipbet. The second-tier sponsor will remain the club's official betting partner and receive marketing opportunities, including logo presence on LED boards in camera view. Tipbet has been a partner of the club since last season. The deal was brokered by Infront Sports & Media (Fortuna Dusseldorf).
Puma signed a partnership with the Athletics Association of Barbados to supply performance, race and training wear along with all the federation's apparel needs through the next three major summer championships. The Barbados track and field team will first wear Puma apparel in Rio, with the deal seeing Puma support the Caribbean nation through the next two IAAF World Championships (Puma).
For the first time in three decades of modern sports sponsorship, adidas did not "have a team playing in the European Championship final." In fact, when host France and Portugal met Sunday in Paris, everyone was wearing jerseys "emblazoned with Nike and its ubiquitous swoosh." The two have battled in the $5B global football market "since the 1990s." And nothing "is more attractive to them as top national and club team jerseys" (BLOOMBERG, 7/8).
