Usain Bolt Is The Face Of New Insole Brand Enertor

Usain Bolt is the "launch face for sporting insole brand Enertor" in a spot from VCCP that launched over the weekend, according to Shona Ghosh of CAMPAIGN LIVE. The spot begins with a voiceover from an unidentified Usain Bolt, who talks about a young boy deemed "too tall" to be a sprinter. This boy, he says over footage of a young child running, "overcame setbacks to keep on running." An adult Bolt appears and says, "I'm not done yet." The TV spot, which launched Saturday, was "directed by Charlie Crane through Knucklehead." VCCP Media is "handling the media planning and buying." It launched on ITV4 "during the Tour de France Highlights," and will run on sports channels including Sky Sports and Eurosport (CAMPAIGN LIVE, 7/8).