Liga MX side Chivas Guadalajara's "break from traditional television networks and the setting up of Chivas TV promises to be revolutionary, but it could also fall flat on its face," according to Tom Marshall of ESPN. The move to "take control of the broadcasting of the team's home games and only show them on a subscription-based platform" via the Internet is risky, and the initial response "was critical of Chivas TV's high costs." Yet if the club sells 100,000 year-long subscriptions for Chivas TV at an average of $120, it will be a "tidy minimum income" of $12M in the first year, even "without taking into consideration the other sign-up options." How realistic that is in "a country suffering from often-crippling inequality remains to be seen." But there is likely to be "collateral damage," as Chivas CEO Jose Luis Higuera has stated, from the fact that "a significant amount of Mexicans" simply will not be able to afford or have the required Internet to watch Chivas live. There could then be "a potential knock-on effect from sponsors, who may not be as willing to back a team not being shown live on free and widely-accessible TV stations." To "top it all off," club Owner Jorge Vergara and Grupo Omnilife-Chivas CEO Jose Luis Higuera were in Italy last week "looking into the purchase of Serie B side Catania" (ESPN, 7/6).