Market research firm Kantar Media unveiled the “advertising impact” results from the first phase of Euro 2016 from June 10 to June 22. Kantar Media recorded €49.2M ($54.7M) “gross advertising pressure” during the collection of matches broadcast on TF1 and M6. The number “comes from 130 advertisers with the majority being car manufacturers,” with €12.7M ($14.1M) of advertising investments from brands including Kia, Peugeot and Hyundai. The car industry is followed by the beauty product industry with €6.3M ($7M) and the travel and tourism industry with €4.3M ($4.8M) (CB NEWS, 6/28).
YEEZY SEASON: Adidas announced the cementing of its long-term relationship with Kanye West in the launch of adidas + Kanye West, a YEEZY-branded entity creating footwear, apparel and accessories for all genders across street and sport. With West, an adidas team will lead the development and creation of all YEEZY products. The expansion plan includes retail stores that will serve as distinct hubs for adidas and West-developed YEEZY product. Further, adidas + Kanye West will extend beyond its current lifestyle focus, with the introduction of performance-intended designs, consequently offering options for both sport and street (adidas).
GHANA COCOA: For the next five years, Cocoa from Ghana will be "the official shirt sponsor of the West African Football Academy." WAFA plays in the Ghanaian Premier League and is "one of the biggest football academies in Africa." Cocoa from Ghana supports a "wide range of sports; it is head sponsor of the successful Dutch women's handball team and also sponsors Dutch long jump athlete Ignisious Gaisah." Cocoa from Ghana "recently entered into a strategic partnership with the Ghana Olympic Committee." A one-year sponsorship agreement was signed, "with plans to extend the agreement until after the 2020 Olympic Games in Japan" (GHANA WEB, 6/29).
MARKETPLACE BRIEFS ...
League Championship side Nottingham Forest has "already secured betting company 888 Sport as its main shirt sponsors this season." The club announced another partnership, with Myprotein, Europe's No. 1 sports nutrition company. Myprotein will become Nottingham Forest's official sports nutrition provider and "will provide a wide variety of its sports supplement products." The company will "also become the official sponsors of Forest's pre-season campaign" (NOTTINGHAM POST, 6/28).
Second Bundesliga side Fortuna Dusseldorf agreed to a new partnership with Japanese tiremaker Toyo Tires. The company signed a two-year deal with the team starting with the '16-17 season. As a second-tier partner, Toyo Tires will receive ad space at home games, including on LED boards in camera view (Fortuna Dusseldorf).
Malta-based sports betting provider Tipico has signed a sponsorship deal with Danish football club Esbjerg fB. As part of the two-year deal, Tipico will receive ad space on LED boards. The company is already an official partner of the Danish national team. In addition, Former ManU and Danish national goaltender Peter Schmeicher is a Tipico brand ambassador (Tipico).
