New Zealand Rugby "is defending its substantial ticket prices to watch next year’s tour by the British and Irish Lions," according to the AAP. Pricing and sale details for the five-week tour were announced on Tuesday, with NZ Rugby CEO Steve Tew "acknowledging prices were well in excess of regular international and Super Rugby matches in New Zealand." Tickets for the three Tests "will be available by ballot and range" from A$149- A$449 ($110-$331). Tew said that NZ Rugby "was committed to making matches affordable but acknowledged prices had to be higher for the biggest event it can host outside a Rugby World Cup." He said, "We believe we’ve got the balance right. We want to encourage as many New Zealanders as possible to embrace this unique rugby experience as we welcome the legions of Lions fans to our shores" (AAP, 6/28). The NEW ZEALAND HERALD reported as demand for test tickets will outstrip supply, "an online ballot will open on September 5 for those wishing to apply for tickets for the three tests -- two of which will be held at Eden Park, and one at Wellington's Westpac Stadium." These "will be available only to those living in New Zealand." More than 20,000 Lions fans "are expected to descend on New Zealand during the series" (NZ HERALD, 6/28). STUFF's Liam Napier reported the 10-match tour "stretches across seven cities over six weeks and kicks off on June 3." Tew said, "We looked at a range of comparable events -- some of the big concerts, some of the prices in U.S. sport and then tried to find the right balance. In the end this is a one in 12-year event and we have an opportunity to raise revenue to smooth over those 12 years." Around 350,000 tickets will go on sale -- 250,000 via general public ticket process; 8,000 "will be allocated to Lions supporters for each match, if required." Tew said, "If we did any less than 8,000 we'd be taking a major hit for travel, hospitality, retail and everyone else that benefits" (STUFF, 6/28).
