Scottish Premiership Side Celtic Signs Eze Group As Official Club Partner

Scottish Premiership side Celtic signed up U.K. concierge, lifestyle and leisure company Eze Group. Under a major new sponsorship agreement Eze Group will become an official club partner. As well as building awareness through business hospitality and brand advertising at Celtic Park, Eze Group is planning to work with Celtic on a supporter-engagement program. A new initiative titled "Eze Wishes" will recognize fans who have demonstrated outstanding support for the club. This latest deal builds on Eze Group's sponsorship of sport. The company had a long-standing business partnership with League Championship side Birmingham City, and last season was its main shirt sponsor. The company is also heavily involved in darts, sponsoring three of the world's top players (Celtic).