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Marketing and Sponsorship

Marketplace Roundup: Marathonbet Stays On As Partner Of Scottish Side Hibernian FC

Marathonbet "will remain" as Scottish Championship club Hibernian's official club partner for the '16-17 season. A one-year extension "has been agreed with the betting company, who will continue to appear on the front of the Hibernian home and away jerseys" (EDINBURGH REPORTER, 6/20).

Nutrition company Herbalife officially launched its new sports drink, CR7 Drive, at its annual Asia Pacific Extravaganza 2016 in Seoul, South Korea. Developed in collaboration with Cristiano Ronaldo, CR7 Drive, which is part of the Herbalife24 sports nutrition range, was created to optimize sports performance (Herbalife).

Handball Bundesliga (HBL) club HC Erlangen agreed to a new main sponsorship deal with household goods producer Fackelmann. The company joins automation service provider HEITEC AG as an official main sponsor. The club did not disclose the length or value of the new partnership (HC Erlangen).

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SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.
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Sports Media Podcast April 24 Whos Up Whos Down

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Sports Media Podcast April 17 2024 The Big Get Molly Solomon

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Sports Media Podcast March 27 2024

29 mins

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