German FA, Adidas Set To Extend Partnership Until '22 For Up To $79M Per Year, Sources Say

The German FA (DFB) will receive up to €70M ($79M) per year from adidas "after it agreed to a new contract with the sportswear company," according to SPORT BILD. DFB sources said that the curent contract, which is set to expire in '18, will be extended until '22. Adidas is expected to pay between €65M-€70M ($73M-$79M) annually over the course of the four-year deal. The extension is set to be officially announced in the coming days, presumably ahead of the Euro 2016 matchup between Germany and Northern Ireland. Adidas currently pays an estimated €25M ($28M) to be the official kit supplier of the German national team (SPORT BILD, 6/17). REUTERS' Joern Poltz reported DFB officials "were not immediately available for comment." The German sportswear company "faced competition from U.S. rival Nike for the contract." A battle between adidas and Nike for dominance of the global football gear market "has driven a steep rise in sponsorship payments to elite clubs" (REUTERS, 6/17).