Powerade Launches Multi-Million Dollar Olympic Campaign Led By Andrew Bogut

Powerade launched a multi-million dollar campaign for the 2016 Rio Olympic Games fronted by NBA Golden State Warriors player Andrew Bogut, according to Lindsay Bennett of AD NEWS. The campaign aims to position Coca-Cola-owned Powerade as the official sports drink of the Rio Olympics and leverage the brand's "connection with the Games, which spans over two decades." Bogut fronts the national marketing campaign, "featuring on the packaging of the new Mandarin flavour of Powerade released to coincide with the Rio Olympics," and the new TVC which is yet to be released. The campaign will "also span across OOH, experiential activity, digital and point of sale merchandise." Bogut is Australia's "most decorated" NBA player (AD NEWS, 6/15).