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CAA Sports "acquired Munich-based sports and entertainment brand consulting firm Cemano Communication, which counts the Coca-Cola Co. and Allianz among its clients," according to Liz Mullen of SPORTSBUSINESS JOURNAL. Financial details "were not disclosed." The acquisition of Cemano Communication, which will be rebranded CAA Sports Consulting Germany, "is the seventh acquisition in 12 months and the 11th in the last 24 months by CAA." All 25 of Cemano Communication’s employees "will join CAA Sports and will work out of a new office that CAA is opening in Munich later this year." CAA Sports Consulting Global Head Greg Luckman said that with this acquisition, CAA Sports now has more than 325 people managing over $2.5B in sponsorship deals "for more than 30 corporate brands." Cemano provides clients, "which also include auto brand Mini, consumer brands company Henkel, German energy company E.ON, and German Free TV, with a variety of consulting services from brand activation strategy to engagement, as well as event management, digital and social media, and branded entertainment." Luckman said, "We clearly have an ambitious growth plan for CAA Sports Consulting, and international is a major part of that. In addition to the investment we have made in the U.K., building upon our presence in Germany was critical. When we assess agencies, work product and financials are important, but our three top priorities are cultural fit, cultural fit and cultural fit." Cemano Communication "was founded in 2007 by Marc Socher and Dominicus Doriat." Socher and Doriat "have each joined the company as co-head of CAA Sports Consulting Germany." Both "will report to Luckman" (
SPORTSBUSINESS JOURNAL, 6/13 issue).
