Arsenal Signs Chilean Wine Santa Rita As Official Wine Partner

Chilean wine brand Santa Rita "has been made the official wine partner of Arsenal" in a three-year deal signed at the Emirates Stadium in London, according to Lucy Shaw of THE DRINKS BUSINESS. Centered around Santa Rita’s “Living la Vida 120” marketing campaign, the deal "was struck to help the brand connect with football fans in key target markets in Latin America, Asia, Europe and Africa." As part of the deal, Santa Rita "will be given time with Arsenal first-team players to create content and access to the Gunners’ expansive online platforms." The Chilean wine brand "plans to host a number of events at the Emirates, while its wines will be served at the stadium on match days." Santa Rita 120 is "one of Chile's best-selling wine brands with annual sales of 6.5 million cases and a presence in more than 80 countries" (THE DRINKS BUSINESS, 6/13).