Marketplace Roundup: Harry Kane Stars In Beats' New Euro 2016 Ad

Harry Kane, Antoine Griezmann, Mario Götze and Cesc Fabregas "re-enact Prodigy's Firestarter in Beats' Euro 2016 ad." Kane is seen "gearing up for a big game" and puts on the headphones as he makes his way to the pitch and is "transformed to a set similar to the 1997 Firestarter video." Soon all four players "meet at a cross in the tunnel and run in the same direction" and they leave the tunnel, remove their headphones and step onto the football ground. The spot was created by Hustle, the agency R/GA set up to serve Beats. Edwin Latchford and John McKelvey handled the copywriting, while Ciaran McCarthy and Hannes Ciatti focused on art direction. It was directed by Adam Hashemi through Reset (CAMPAIGN LIVE, 6/10).

Infront Sports & Media and 2nd Bundesliga club SC Freiburg agreed to continue their collaboration. The long-term extension continues a deal that was initiated in '10-11. As part of the agreement, Infront will continue to market the main and shirt sponsorship package, the apparel package, the naming right for the stadium, hospitality and further stadium advertising (Infront).

Infront became the new exclusive marketing partner of third division football club VfL Osnabrück. The strategic partnership agreement applies to the 1. and 2. Bundesliga, 3. Liga and the Regionalliga and was closed at the end of May. In this context, Infront will be responsible for handling the overall marketing of the club as well as the professional and youth teams (Infront).