Mi TV, the Internet TV arm of Chinese smartphone manufacturer Xiaomi Corp., announced "an agreement with the Internet TV company Future TV Co. Ltd." to broadcast the 2016 Euro, according to CHINA DAILY. Lanxiong Sports reported the collaboration between Mi TV and the subsidiary company of China Network Television "will allow its audiences to watch and replay the entire 51 matches of the UEFA Euro 2016 on Mi TV and the brand's set-up box, Mi Box." CCTV will live broadcast Euro 2016 on TV and CNTV is "granted the digital right to Euro 2016 in the Chinese mainland." Future TV has the exclusive Internet TV broadcast rights to Euro 2016 in China. The cooperation model between Mi TV and Future TV is that Mi TV "acts as a content aggregation platform to provide its 15 million users content offered by Future TV." Xiaomi Chief Content Officer Chen Tong said, "Although Xiaomi is the first to announce their cooperation on Euro 2016, it may not be the only partner of Future TV. For example, it will not be surprising if Tencent Holdings Ltd. is also cooperating with Future TV on Euro 2016, because the company has had stakes in Future TV since several years ago" (CHINA DAILY, 6/7).
