ManU's marketing and sponsorship activities have "helped ensure that the club leads the way in the fiercely competitive brand value rankings," according to Tony Connelly of THE DRUM. Brand valuation and strategy consultancy Brand Finance has revealed that the club has "once again finished top of its brand valuation table." The results have been calculated by "combining brand strength with revenue data across three major streams; commercial, broadcasting and match day." The annual Brand Finance Football 50 results show ManU as having a brand worth of £793M ($1.2B) while Champions League winner Real Madrid finished in second place, just £22M ($32M) behind ManU. The reason for ManU's position at the top "can be largely attributed to the Premier League’s lucrative new broadcast deal with Sky and BT Sport." The club's £750M ($1.1B), 10-year kit deal with adidas has "also significantly contributed to the club’s dominance," however the consistent success of Barcelona and Real Madrid has since seen both teams agree new kit deals with Nike and adidas. Leicester City’s "heroics have translated into a commercial fairy tale too with the Thai-owned club’s brand value jumping" by 132% in just one year (THE DRUM, 6/7).
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Source: Brand Finance
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