EPL Side Man City Strengthens Social Reach With Official Giphy Page

Man City’s digital marketing focus "has led the club to create an official Giphy page which will give City fans the world over more creative opportunities to show their support on social media," according to Tony Connelly of THE DRUM. The creation of the dedicated hub "was made possible after the club partnered with the GIF search engine, which already has integrations with social networks like Twitter, Tinder and Facebook Messenger." The Man City GIFs "will also be incorporated into the searchable Giphy timeline, meaning fans will be able to use the search bar to find the City content when composing tweets." It illustrates the club's efforts "to be seen as one of the most active and innovative in the Premier League in pushing forward digital innovation across its marketing." Man City’s owner City Football Group has "also created a Giphy page for sister club New York City FC" which was the first MLS teams to expand its social media reach to include the platform (THE DRUM, 6/6).