Marketing and Sponsorship

Beer Brand Bitburger Signs On As Title Sponsor Of Triathlon Bundesliga

6.3.2016

German brewery Bitburger has signed on as the new title sponsor of the Triathlon Bundesliga. Bitburger's non-alcoholic brand, Bitburger 0.0% Alkoholfrei, will be new naming-rights partner of Germany's top triathlon league. The league will now be called, Bitburger 0.0% Triathlon Bundesliga. Bitburger has been a partner of the German Triathlon Federation (DTU) since last year and it increasing its involvement in the sport through the new deal. It is also a partner of the German triathlon national team. The new Bundesliga season kicks off on Sunday in Ubstadt-Weiher as part of the Ironman 70.3 weekend Kraichgau. The season consists of four event and concludes on July 24. Sixteen men's and women's teams compete in Germany's top division. The DTU did not reveal any financial details of the deal or its length (DTU).

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