Marketing and Sponsorship

Beer Brand Bitburger Signs On As Title Sponsor Of Triathlon Bundesliga

6.3.2016

German brewery Bitburger has signed on as the new title sponsor of the Triathlon Bundesliga. Bitburger's non-alcoholic brand, Bitburger 0.0% Alkoholfrei, will be new naming-rights partner of Germany's top triathlon league. The league will now be called, Bitburger 0.0% Triathlon Bundesliga. Bitburger has been a partner of the German Triathlon Federation (DTU) since last year and it increasing its involvement in the sport through the new deal. It is also a partner of the German triathlon national team. The new Bundesliga season kicks off on Sunday in Ubstadt-Weiher as part of the Ironman 70.3 weekend Kraichgau. The season consists of four event and concludes on July 24. Sixteen men's and women's teams compete in Germany's top division. The DTU did not reveal any financial details of the deal or its length (DTU).

PREVIOUS Venezuelan Football Team Stages Virtual Game Using Babies' Kicks In The Womb NEXT Brand Engagement Summit: Esports Still At 'Embryonic' Stage

SPONSORED CONTENT

ADDITIONAL SECTIONS

PODCASTS

SBJ Morning Buzzcast: May 3, 2024

May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

May 1, 2024

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

April 23, 2024

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

SBJ TV

Sports Media Podcast April 24 Whos Up Whos Down

4 mins

Sports Media Podcast April 17 2024 The Big Get Molly Solomon

5 mins

Sports Media Podcast March 27 2024

29 mins

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/06/03/Marketing-and-Sponsorship/Bitburger-Triathlon-Bundesliga.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/06/03/Marketing-and-Sponsorship/Bitburger-Triathlon-Bundesliga.aspx