BRC Group, a marketer and producer of Hispanic football programs in the U.S., and owner of Alianza de Futbol, announced the launch of JUGOtv, a multi-platform digital sports network for U.S. Hispanic football fans.
Recognizing the popularity of the Mexican football league -- LigaMX -- which delivers the largest TV audience of all football leagues televised in the U.S., foreign or domestic, JUGOtv will focus on bringing Mexican football and its players closer to their fans in the U.S. JUGOtv partnered with Mexican stars and personalities, including Rafa Marquez, Luis Garcia and Ramon Ramirez. JUGOtv will also offer unique digital content opportunities with BRC Group clients including Oswaldo Sanchez and Carlos Valderrama. In addition to the celebrity hosted content, JUGOtv will also produce several original series including Cruzando Fronteras, a 20-episode series featuring 20 players that are currently playing professionally in Mexico after being discovered in Alianza de Futbol's scouting program-Powerade Sueño Alianza. JUGOtv's content will be primarily short form video produced for consumption by Hispanic millennials on their mobile devices (BRC Group).
