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Volvo Looks At Swedish Football Player Zlatan Ibrahimovic's Origin Story In New Ad

With Euro 2016 just 10 days away, "brands are continuing to tap into the growing sense of patriotism sweeping Europe for their marketing campaigns, including Swedish car maker Volvo which has chosen to tell the origin story of one of the country’s most iconic athletes, Zlatan Ibrahimovic," according to Tony Connelly of THE DRUM. Celebrating the independent mind and those who think differently, Volvo "has centered in on the uncompromising Swedish striker who will captain his country at Euro 2016." The Made by Sweden "Prologue" ad promotes Volvo’s V90 car "while focusing on a solitary Zlatan as he discusses his turbulent upbringing and the mentality which drove him to be one of Sweden’s greatest ever players." The poignancy of the ad "is driven by a new and unique score" from Academy Award-winning composer, Hans Zimmer, famous for scoring films such as Gladiator, Inception and Interstellar. The new campaign launched across U.K. social media, digital and video on demand platforms on Monday with TV spots scheduled for June 17 and 22 when Sweden will play its final two group games in the competition (THE DRUM, 5/31).

NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

SBJ Morning Buzzcast: May 14, 2024

The WNBA's biggest moment? More fractures in men's golf; Conferences set agendas for spring meetings and the revamp of the Charlotte Hornets continues.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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