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Google Could Challenge For EPL TV Rights If Champions League Final Is YouTube Hit

Google "will be using the Europa League and Champions League finals as markers for joining the multi-billion-pound battle for Premier League TV rights at the next tender," according to Charles Sale of the London DAILY MAIL. The company's subsidiary YouTube is showing Liverpool vs. Sevilla "in the Europa League final live on Wednesday night." And the Champions League final between the two Madrid clubs next week "is also on YouTube" because £900M ($1.3B) subscription rights holder BT Sport promised UEFA it will maximize the audience for showcase games. So far Google has "shown no appetite" for owning sports content, despite "having the resources to challenge Sky and BT Sport for the big football rights." But it is showing more football on its YouTube platform and big viewing figures for the two finals "could see a change of strategy" (DAILY MAIL, 5/17).

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