Sports Brand Storelli Names Football Players Oscar, Casillas Global Ambassadors

Sport technology start-up Storelli announced that former Real Madrid keeper Iker Casillas and Chelsea player Oscar "will be its global ambassadors as it launches a new campaign promoting its injury-preventing technology," according to Tony Connelly of THE DRUM. The N.Y.-based apparel brand "partnered with the Spain captain and Chelsea midfielder to launch a new ad campaign which kicks off with a short film titled 'The Dark Side of the Beautiful Game.'" Intended to promote its line of injury preventative apparel, "the film shows Casillas and Oscar in an underground Brooklyn warehouse going through a gritty, hard hitting training scenario while talking about the prevalence of injuries in football and how best to avoid them." Storelli Founder & CEO Claudio Storelli said the company is trying to represent "the future of sport" and help grow the influence of sports tech similar to what has happened in other sports such as American football and basketball. Storelli: "In football there is so much innovation when it comes to footwear and kits, yet little when it comes to protection" (THE DRUM, 5/16).