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Marketing and Sponsorship

Marketplace Roundup: VfB Stuttgart Renews Deals With Fanuc, Hofmeister

Second Bundesliga side VfB Stuttgart "has renewed its sponsorship deals" with Fanuc and Hofmeister. Both deals were set to expire this year. Second-tier partner Fanuc "will increase its involvement and in return receive ad space on LED boards and a hospitality package." Fanuc "is expected to pay a seven-figure sum for the rights." Fourth-tier sponsor Hofmeister will pay an estimated €300,000 ($340,000) for its rights (SPONSORs, 5/16).

Tire brand Falken has signed on as the official partner of the Bundesliga's relegation games and the 2016 Supercup. Falken will receive LED presence in camera view at all four relegation games and the Supercup, which features the Bundesliga champion and DFB-Pokal (German Cup) winner (Lagardère Sports).

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On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

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