Second Bundesliga side FC Nürnberg renewed its sponsorship deal with brewery Kulmbacher for another three years. Kulmbacher will continue as the club's official beer, a title it has held since '06-07. The deal was brokered by Lagardère Sports (Lagardère Sports).
German football player Mats Hummels has signed on as a brand ambassador for Swiss watchmaker Tag Heuer. Borussia Dortmund's captain joins Cristiano Ronaldo. The company is also the official timekeeper of the Bundesliga, Major League Soccer, Chinese Super League and starging next season the EPL (Tag Heuer).
ESP Properties was selected as the sponsorship sales representative for the organizers of Indonesia's Torabika Soccer Championship presented by IM3 Ooredoo. The professional league officially launched in Jakarta on April 18. ESP Properties was appointed as the agency of choice to structure the league's sponsorship packages and secure brand partners for the season (ESP Properties).
Leicester City and kit supplier Puma released the new '16-17 home kit. For the first time the official Leicester City home shirt will be sporting the new gold Premier League embellishment reserved for Champions (Leicester City).
