Carlsberg Appoints Monterosa To Create Interactive Digital Platforms For Euro 2016

Mobile TV specialist Monterosa was appointed by Carlsberg to create the interactive digital experiences for Euro 2016. Carlsberg will use Monterosa's fan engagement platform LViS to power voting and fan interaction for this year's Man of the Match and Goal of the Round/Tournament experiences. Carlsberg has been one of the Euro official sponsors since '88. The brewing company turned to Monterosa to deliver a real-time interactive consumer experience across Facebook, Twitter, UEFA.com, the UEFA app and Carlsberg's football hub. In a first for a global sporting event, fans will be able to interact with the Man of the Match and Goal of the Tournament experiences on the platforms and devices that are most relevant to them. Carslberg Senior Marketing Manager, Football Richard Whitty said, "Monterosa's unique combination of technology, solutions and innovation allows us to let the fans really be a part of making key decisions during the Euro, and we can't wait to see them getting involved" (Carlsberg).