Leicester City owner, the "ultra-generous" Thai businessman Vichai Srivaddhanaprabha "is determined to reward the 30-man Foxes squad" for their historic Premier League triumph with a car, according to Sami Mokbel of the London DAILY MAIL. Players would receive the same vehicle -- a Mercedes B-Class Electric Drive. The on-road price for the car is £32,670 ($47,300), so it is a gesture that will cost Srivaddhanaprabha the best part of £1M ($1.45M).
The billionaire "has already promised Claudio Ranieri's squad an all-expenses-paid trip to Las Vegas for their championship success." All that is in addition to a £6.5M ($9.4M) pot "split between the squad under the terms of the club's bonus agreement with the Premier League" (DAILY MAIL, 5/5).
LOSING IDEA: MARKETING MAGAZINE's Daniel Farey-Jones reports bookmaker Paddy Power "is getting in on Leicester City's Premier League-winning glory by taking some of the punters who won money on the 5,000-to-1 event on an open-top bus tour."
A 32ft-long bus "will tour Leicester on Saturday, the day of the team’s first home game since they were confirmed as title winners." The bus "features congratulatory messages along each side and humble-pie quotes on the rear" from football pundits, including Gary Lineker, who doubted Ranieri’s credentials at the start of the season (MARKETING MAGAZINE, 5/5).
