Sky won DHL as its first int'l client "that will run an ad campaign across the pay-TV giant's five European markets simultaneously," according to Gideon Spanier of CAMPAIGN LIVE. DHL will air ads on Sky in the U.K., Italy, Germany, Austria and Ireland, plus on Sky News' int'l news channel feed "which has global distribution."
It "is the first such deal agreed by Sky Media, the in-house ad sales operation," since Sky merged its U.K. and Ireland operation with the separately-owned Sky businesses in Germany, Italy and Austria in '14.
Sky Media Managing Dir John Litster said that "there's always been demand" from advertisers to run campaigns in multiple countries "if the advertising proposition is right."
Litster "is hopeful that Sky can strike more deals that make use of its new, greater pan-European reach." Litster:
"The more conversations we have with clients, the more engaged media agencies are becoming." He added that Sky Media is taking a "double-pronged approach" in wooing both clients and agencies (CAMPAIGN LIVE, 4/27).
