Marketing and Sponsorship

Infront Named Basketball Bundesliga's Marketing Partner

5.2.2016

Infront Sports & Media will support the German Basketball Bundesliga (BBL) in its marketing activities with immediate effect. The newly established partnership will be implemented in close coordination with the BBL marketing team. The mandate includes the distribution of valuable sponsorship opportunities such as the title sponsorship (available as of the '16-17 season) as well as the referee and timekeeper-package. Since '10, the BBL's average attendance has increased by 20% to approximately 4,700 spectators per game. In the same period, the TV visibility of the league tripled, mainly due to the partnership with Deutsche Telekom. Infront's long-term deals include partnerships with the Chinese Basketball Association for the CBA League and the Chinese national team as well as with Turkey’s Basketball Super League (Infront).

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