Panasonic Calling On Team GB Fans In Major Social Media Push

Panasonic is celebrating Great Britain's army of Olympic "Superfans" in its Rio 2016 campaign -- the "first major social push for the brand" -- which launched Thursday, according to Simon Gwynn of MARKETING MAGAZINE. The brand is calling on U.K. "sports lovers to show their support for the nation’s athletes" on social media by sharing "fun and passionate, wild and wacky" photos with the hashtag #superfans. Panasonic U.K. Brand Communications Head Gaele Lalahy said, "London 2012 was really the first social media Olympic and Paralympic Games, and the digital world has advanced so much since then." Vancouver 2010 Winter Olympics skeleton Gold Medalist Amy Williams has "signed up as ambassador for the campaign." For the first time this year, Panasonic, which has been an Olympic partner for 25 years, will also be an official ceremony partner -- "providing visual technologies for the ceremonies of both the Olympic and Paralympic Games" (MARKETING MAGAZINE, 4/28).