Global production company FremantleMedia has taken an "almost 35% share in Squawka," the London-based football media company, according to Leo Barraclough of VARIETY. The deal makes it the "largest single shareholder in the digital business, and it has the option to increase the stake in the future." Squawka, which was launched in '12 by Sanjit Atwal and Leo Harrison, uses its proprietary technology to "visualize millions" of football data points, which form the basis of editorial and social media content. The site reaches more than 5 million fans worldwide every day, "and its content was viewed more than 2 billion times last year." The investment complements The Football Republic, the fan network run by Shotglass Media, FremantleMedia’s U.K. digital studio. The companies will work together to "create new editorial strands using Squawka’s data and content with TFR’s engaged fan base," sharing on and off-screen talent across both properties and "offering brands opportunities for even deeper engagement with soccer fans on digital platforms" (VARIETY, 4/27). C21 MEDIA's Andrew Dickens reported the deal is "the latest in FremantleMedia’s digital media investment strategy." The firm "has a majority share in Divimove, operates joint venture Munchies with Vice Media and also partnered with Jukin Media to grow The Pet Collective" (C21 MEDIA, 4/27).