Scottish side Rangers supporters "will be looking at a season ticket price increase" of around 20% for the club's first season back in the Premiership, according to the SCOTSMAN. The club has "decided to return prices to around the same cost of what they were when Rangers last competed in the top flight," season '11-12. It will mean a "significant cost" for some supporters but the club insists it is "a necessary evil" as it looks to compete with rivals Celtic in its first season back. Club Chair Dave King said, "All proceeds of ticket sales are spent on the club’s football activities and, now that we are back in the Premiership, ticket prices have been adjusted to accord with that." Fans representative Andy Kerr admitted some supporters "would react against the increase, but that many would understand the reasons." Kerr: "It’s like anything, if you increase, people are going to say, 'Is it too much, it’s a bridge too far,' and, 'Affordability is so important.' But there is also the need to generate the sort of income that is needed to compete in going up a level" (SCOTSMAN, 4/26).
