Edelweiss Group To Be Principal Sponsor Of Indian Contingent For Rio Olympics

Diversified financial services firm Edelweiss Group has been chosen by the Indian Olympics Association "as the principal sponsor for the Indian contingent at the upcoming Rio Olympics in August this year," according to K.R. Srivats of THE HINDU. The IOA announced that Edelweiss Tokio Life Insurance will, among other things, offer a life insurance cover of Rs. 1 crore ($150,000) "for each athlete representing India at the Rio Olympics." The IOA also named Bollywood actor Salman Khan "as the Brand Ambassador of the Indian contingent for the Rio Olympics." Edelweiss Financial Services Exec Dir Rujan Panjwani said that this association with the Olympics "is a seamless and compelling fit for Edelweiss group." Panjwani said that Edelweiss "has had a long and consistent association with sports and through its philanthropic arm, EdelGive Foundation, supported various sports personalities including M C Mary Kom, P V Sindhu and Ayonika Paul" (THE HINDU, 4/23).