Menu
Marketing and Sponsorship

Bundesliga Side VfL Wolfsburg Signs Nine-Year Kit Deal With Nike

Bundesliga side VfL Wolfsburg "has reached a deal with Nike to become the club's new kit supplier starting in '16-17," according to Holger Rehm of SPONSORs. The partnership, which has not been officially announced, "is reported to be a nine-year deal." Nike will replace Italian brand Kappa, which signed a deal with the club two years ago. The agreement between Wolfsburg and Kappa was set to run until the end of the '18-19 season but will now end after only two years. Nike is expected "to pay a mid seven-figure amount annually for the rights." It will be "drastically more than what Kappa currently pays." Nike was Wolfsburg's kit supplier from '04-09. The U.S. brand currently supplies Bundesliga rivals FC Augsburg, Eintracht Frankfurt, Werder Bremen and Hertha Berlin (SPONSORs, 4/25).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2016/04/26/Marketing-and-Sponsorship/Wolfsburg-VfL.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2016/04/26/Marketing-and-Sponsorship/Wolfsburg-VfL.aspx

CLOSE